Adgully's Marketing & Advertising Awards (MAA) Kolkata Chapter honors excellence in marketing and advertising across the diverse Eastern and North Eastern regions of India, spanning Bihar, Jharkhand, Odisha, West Bengal, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim.
Last Date of Nominations Extended - 4th May 2024
Note: To be eligible for nomination in the 'Special Award Category' , you must nominate a minimum of 5 entries. Failure to meet this criteria will result in automatic disqualification of your nomination in the 'Special Award Category', and it will not be considered by the jury during evaluation.
Recognizing outstanding marketing campaigns and initiatives by retailers within the region, highlighting innovative strategies for driving foot traffic, online sales, and customer engagement.
₹ 15000
Celebrating marketing efforts by hotels, resorts, travel agencies, and tourism boards that have effectively promoted regional destinations, attractions, and experiences to visitors and travelers.
₹ 15000
Acknowledging marketing campaigns and initiatives by healthcare providers, hospitals, clinics, and pharmaceutical companies that have raised awareness, promoted health services, or improved patient engagement within the region.
₹ 15000
Commending marketing strategies and campaigns by technology companies, startups, and innovators that have showcased cutting-edge solutions, products, or services and contributed to regional technological advancement.
₹ 15000
Highlighting marketing efforts by food and beverage companies, restaurants, cafes, and culinary brands that have effectively captured the taste buds and preferences of regional consumers through creative campaigns and promotions.
₹ 15000
Recognizing marketing initiatives by automotive brands, dealerships, and manufacturers that have driven sales, brand loyalty, and market share within the region through impactful advertising, promotions, and customer experiences.
₹ 15000
Celebrating marketing strategies and campaigns by real estate developers, agencies, and property management firms that have effectively promoted residential, commercial, or industrial properties within the region, driving leads and conversions.
₹ 15000
Acknowledging marketing efforts by banks, insurance companies, fintech startups, and financial institutions that have effectively communicated value propositions, built trust, and engaged customers within the region.
₹ 15000
Commending marketing campaigns and initiatives by educational institutions, e-learning platforms, and training providers that have effectively promoted learning opportunities, courses, and programs within the region.
₹ 15000
Highlighting marketing efforts by nonprofit organizations, NGOs, and social enterprises that have raised awareness, mobilized support, and driven positive social change within the region through impactful campaigns and advocacy.
₹ 15000
Recognizing marketing campaigns and initiatives by fashion brands, designers, retailers, and apparel companies that have effectively showcased trends, style, and brand identity within the region.
₹ 15000
Commending marketing efforts by entertainment companies, media outlets, streaming platforms, and content creators that have engaged audiences, built viewership, and promoted regional content and productions.
₹ 15000
Acknowledging marketing strategies and campaigns by sports organizations, teams, leagues, and sponsors that have enhanced fan engagement, ticket sales, and brand visibility within the region.
₹ 15000
Highlighting marketing efforts by beauty brands, cosmetics companies, salons, and skincare specialists that have effectively promoted products, services, and beauty trends to regional consumers.
₹ 15000
Celebrating marketing campaigns and initiatives by companies, organizations, and brands that have promoted environmental sustainability, eco-friendly practices, and green products within the region.
₹ 15000
Recognizing marketing strategies and campaigns by e-commerce platforms, online retailers, and digital marketplaces that have driven website traffic, conversions, and customer retention within the region.
₹ 15000
Commending marketing efforts by food delivery apps, meal kit services, and culinary platforms that have effectively promoted convenience, choice, and quality dining experiences to regional consumers.
₹ 15000
Acknowledging marketing initiatives by luxury brands, high-end retailers, and premium service providers that have effectively targeted affluent consumers and communicated exclusivity, craftsmanship, and lifestyle aspirations within the region.
₹ 15000
Highlighting marketing campaigns and initiatives by travel agencies, tour operators, hospitality brands, and leisure destinations that have inspired wanderlust, attracted visitors, and enhanced travel experiences within the region.
₹ 15000
Celebrating marketing efforts by health and wellness brands, fitness centers, spas, and wellness retreats that have promoted holistic well-being, self-care, and healthy lifestyle choices within the region.
₹ 15000
Awarding the most impactful and effective marketing campaign executed by a brand or agency targeting consumers within a specific region. This could include campaigns across various channels such as digital, print, outdoor, etc.
₹ 15000
Recognizing a marketing campaign or initiative that has made a positive social or environmental impact within the local community or region. This could include campaigns across various channels such as digital, print, outdoor, etc.
₹ 15000
Acknowledging exceptional content marketing efforts that have engaged and resonated with the target audience in the region, driving brand awareness, engagement, or conversions.
₹ 15000
Commending marketing initiatives that promote diversity, equity, and inclusion within the region, fostering representation, empowerment, and cultural sensitivity in advertising and branding.
₹ 15000
Celebrating innovative and impactful mobile marketing campaigns and strategies that have effectively engaged regional audiences through mobile apps, SMS, MMS, and location-based targeting.
₹ 15000
Commending marketing efforts that successfully revitalized and repositioned a regional brand, breathing new life into its identity, perception, and market relevance. This could include campaigns across various channels such as digital, print, outdoor, etc.
₹ 15000
Acknowledging marketing campaigns and strategies that leverage data analytics, AI, and machine learning to drive personalized, targeted, and measurable results within the region.
₹ 15000
Commending successful collaborations between brands and agencies that have resulted in impactful marketing campaigns, partnerships, or co-branded initiatives within the region.
₹ 15000
This award category recognizes a company or organization that has successfully adapted its business model, strategy, or operations in response to unforeseen challenges or market changes, demonstrating resilience, innovation, and effective execution in navigating transitions.
₹ 15000
This award category honours the advertisement that effectively captures the audience's attention, delivers a compelling message, and demonstrates exceptional creativity and execution within the constraints of the television medium. This award recognizes the commercial that stands out as a memorable and impactful piece of advertising, leaving a lasting impression on viewers and achieving its marketing objectives with excellence.
₹ 15000
This award recognizes the brand that has demonstrated exceptional creativity, effectiveness, and impact in their television advertising campaigns, capturing audience attention and driving brand awareness. This accolade celebrates the innovative strategies and compelling storytelling employed by brands to leave a lasting impression on viewers and achieve measurable success in the competitive landscape of television advertising.
₹ 15000
This award recognizes campaigns that captivate audiences through compelling narratives, seamlessly integrating brand messaging with emotional resonance and memorable storytelling techniques, ultimately driving engagement and brand affinity. The winner of this award demonstrates exceptional storytelling prowess in television advertising, effectively leveraging the power of narrative to forge deep connections with viewers, evoke genuine emotions, and leave a lasting impression that transcends traditional advertising boundaries.
₹ 15000
This award recognizes the advertisement that seamlessly integrates cutting-edge visual effects to enhance storytelling and captivate audiences, setting a new standard for creativity and innovation in the advertising industry. This award celebrates the TV commercial that demonstrates exceptional mastery of visual effects, pushing the boundaries of imagination and technical skill to deliver a visually stunning and unforgettable advertising experience.
₹ 15000
This award recognizes the innovative and captivating television advertising campaigns that push the boundaries of creativity, effectively engaging audiences and leaving a lasting impact in just 30 seconds or less. It celebrates the campaigns that demonstrate exceptional creativity and ingenuity in delivering brand messages through the powerful medium of television.
₹ 15000
This award recognizes the most outstanding print advertisement across various industries, demonstrating exceptional creativity, effectiveness, and impact in conveying its message to the target audience. Judges assess the ad's visual appeal, copywriting, brand representation, and ability to captivate viewers within the confines of a static medium, ultimately honoring the campaign that sets a new standard for excellence in print advertising.
₹ 15000
This award celebrates campaigns that demonstrate exceptional creativity and mastery in employing typography as a primary visual element to convey brand messaging effectively.
₹ 15000
This award recognizes the most compelling and impactful use of language in a print advertisement, where every word is meticulously crafted to resonate with the target audience and effectively convey the brand's message within the constraints of limited space. Entries in this category showcase creativity, persuasion, and a deep understanding of the power of words to capture attention and drive action.
₹ 15000
This award recognizes the exceptional blend of innovation, imagination, and effectiveness in conveying a message through printed media. This category celebrates campaigns that push the boundaries of traditional advertising, captivating audiences with inventive visuals and compelling storytelling within the confines of a printed medium.
₹ 15000
This award recognizes the radio advertisement that effectively captures the audience's attention, delivers a compelling message, and demonstrates creativity and impact within the confines of the radio medium. Entries will be judged based on their ability to engage listeners, convey brand identity, and achieve measurable results, setting a benchmark for excellence in radio advertising.
₹ 15000
This award recognizes the ingenious use of audio storytelling, sound design, and captivating content to engage and leave a lasting impact on listeners, demonstrating innovation and excellence in radio advertising.
₹ 15000
This award recognizes the ad that seamlessly integrates sound effects or music to enhance the message and captivate the audience, demonstrating creativity and effectiveness in audio advertising. Judges look for ads where sound design contributes significantly to brand identity and engages listeners, making the advertisement memorable and impactful.
₹ 15000
Recognizing the most captivating and persuasive voiceover performance that effectively communicates brand messaging and captivates audiences in a radio advertisement, setting a standard for excellence in audio advertising. This accolade can be bestowed upon either an individual or a brand.
₹ 15000
This award recognizes the radio ad that delivers the most compelling call-to-action, driving immediate audience engagement and response with succinct and persuasive messaging in just a few seconds of airtime. Entries will be judged based on clarity, creativity, and the ability to motivate listeners to take desired actions, such as making a purchase, visiting a website, or calling a hotline.
₹ 15000
This award recognizes the most impactful and creative out-of-home advertising campaign that effectively captures audience attention, communicates the intended message, and achieves notable results. This award celebrates innovation, strategic placement, and compelling visual and textual content that distinguishes the winning campaign as a standout among its peers in the out-of-home advertising landscape.
₹ 15000
This award recognizes a campaign that pushes the boundaries of traditional outdoor advertising mediums, demonstrating exceptional creativity and ingenuity in engaging with audiences outside of conventional marketing spaces.
₹ 15000
This award recognizes groundbreaking approaches that leverage advancements in digital signage, interactive displays, augmented reality, or data-driven targeting to captivate audiences in the physical world. This award celebrates campaigns that push the boundaries of traditional advertising mediums, transforming static billboards into dynamic experiences that engage and resonate with consumers on a whole new level.
₹ 15000
This category recognizes campaigns that creatively leverage location-based data and technology to deliver highly targeted and impactful out-of-home advertising messages, effectively engaging audiences in specific geographic areas. Entries should demonstrate innovative approaches in utilizing location intelligence to enhance campaign relevance, drive foot traffic, and maximize brand visibility within local communities.
₹ 15000
This award category focuses on how marketing objectives, value propositions, and customer experiences are materialized through innovative design in physical spaces, such as retail outlets, service centers, Malls, Restaurants, or Event Stall / Sets.
₹ 15000
This award recognizes a campaign that demonstrates exceptional strategic planning, creativity, and execution in effectively managing public relations objectives. This award celebrates campaigns that successfully generate positive media coverage, engage stakeholders, and enhance brand reputation across multiple channels, showcasing the pinnacle of PR excellence.
₹ 15000
Recognizing organizations that demonstrated exceptional proficiency in handling crisis situations through strategic communication, maintaining transparency, and rebuilding trust with stakeholders amidst adversity.
₹ 15000
This award recognizes campaigns that effectively engage with journalists, utilize innovative storytelling techniques, and demonstrate exceptional media placement results, fostering positive relationships between brands and the press while achieving impactful coverage in targeted outlets.
₹ 15000
This award recognizes the boldest and most innovative campaign that captivated audiences and garnered widespread attention through its originality, ingenuity, and strategic execution, setting a new standard for PR excellence. This award celebrates the mastery of storytelling, strategic planning, and out-of-the-box thinking that transformed an idea into a memorable and impactful event or stunt, leaving a lasting impression on the public and the industry alike.
₹ 15000
This award recognizes outstanding efforts in public relations that effectively engage and involve local communities, fostering meaningful dialogue, participation, and collaboration. This award celebrates campaigns that demonstrate creativity, authenticity, and tangible impact in connecting with and positively influencing diverse community stakeholders.
₹ 15000
This award honors entities that displayed remarkable resilience in protecting and enhancing their reputation during challenging times, employing innovative PR strategies, and fostering positive narratives despite crisis-induced pressures.
₹ 15000
This award recognizes the campaign that effectively leveraged public relations strategies to raise awareness, drive engagement, and inspire action towards a meaningful cause. This award honors initiatives that not only captured attention but also created tangible positive change, demonstrating the power of communication in driving social impact.
₹ 15000
This award category involves strategically partnering with them to authentically promote a brand or product, leveraging their engaged audience and credibility to drive awareness and conversions effectively. Effective collaboration entails aligning the influencer's values with the brand's identity, fostering genuine connections with their followers, and measuring impact through relevant metrics.
₹ 15000
This award category recognizes campaigns that demonstrate exceptional creativity, engagement, and impact in leveraging digital channels to achieve marketing objectives. Entries must showcase a strategic allocation of resources with at least 50% of the media plan dedicated to media spend, ensuring effective reach and resonance in the digital landscape.
₹ 15000
This award category honors campaigns that creatively harness social platforms to engage audiences, drive brand awareness, and achieve campaign objectives through innovative strategies and impactful content.
₹ 15000
This award category acknowledges campaigns that seamlessly integrate various channels, ensuring consistent messaging and user experience across platforms, while also demonstrating creativity beyond simply adapting one idea to different mediums, thereby maximizing reach and engagement across the marketing landscape.
₹ 15000
This award category honors campaigns that seamlessly combine various marketing channels to deliver a cohesive brand message and achieve campaign goals. Criteria include the effectiveness of cross-channel integration, consistency of messaging, and demonstrated synergy between offline and online efforts.
₹ 15000
This award category recognizes campaigns that effectively blend physical experiences with media spend, leveraging at least 50% of the media plan to amplify and extend the reach and impact of the experiential elements, fostering immersive brand interactions and engagement.
₹ 15000
This award category recognizes campaigns that seamlessly integrate sponsored content into the user experience of digital media platforms, enhancing engagement and brand resonance without disrupting the audience's browsing experience. Successful entries demonstrate effective storytelling, contextual relevance, and organic alignment with the platform's tone and format.
₹ 15000
This award celebrates marketing programs and campaigns that have ingeniously utilized innovative brand activation strategies to bolster a brand's presence during specific seasonal events, festivals, or themed selling seasons. Whether it's Valentine's Day, Diwali, Gudi Padwa, Onam, Pongal, Durga Puja, New Year, or themed selling seasons like Tax Saving Plans or Holidays, this award recognizes the adept leveraging of the unique aspects of these occasions to amplify brand visibility and engagement. Entrants will be evaluated across various mediums, including TV, print, radio, and out-of-home (OOH), with each medium judged separately to ensure comprehensive assessment and acknowledgment of creativity and effectiveness.
₹ 15000
This award category leverages the unparalleled popularity and cultural significance of (chosen sport/eSport like IPL. KPL, international sports, or sports personal) to seamlessly integrate the brand's message, captivating audiences and forging an emotional connection through strategic partnerships or activations, ultimately setting a new standard for sports marketing excellence.
₹ 15000
This category recognizes the most effective use of video content on social media platforms to convey a brand message, engage the audience, and drive results. Entries will be judged based on creativity, storytelling, audience engagement, and the overall impact of the video campaign on social media platforms. Successful campaigns will demonstrate a clear understanding of the target audience, effective use of video content to communicate the brand message, and measurable results in terms of reach, engagement, and conversions.
₹ 15000
Recognizing excellence in reporting, analysis, and insights into the world of business, this award celebrates the most informative and engaging business program that delivers valuable content and keeps viewers informed about the latest trends, challenges, and opportunities in the corporate world.
₹ 15000
"Best Current Affairs Programme" delivers the latest news and in-depth analysis from the Eastern region, keeping viewers informed and engaged with important events and stories
₹ 15000
"Recognizing the impactful endeavours of News Channel's Eastern Region team, this nomination highlights their exceptional dedication to raising awareness and driving positive change through their pioneering campaigns for social causes."
₹ 15000
"Best Talk Show" recognizes the pinnacle of engaging dialogue, insightful interviews, and thought-provoking discussions that captivate audiences, fostering understanding and connection on a wide array of topics.
₹ 15000
"Recognizing excellence in journalism, this award celebrates outstanding news coverage within the Eastern Region, showcasing comprehensive reporting, insightful analysis, and impactful storytelling that keeps audiences informed and engaged."
₹ 15000
Recognizing through compelling visuals and insightful narratives, videos that capture the essence of breaking news and deliver it with clarity and impact
₹ 15000
"Recognizing excellence in digital journalism, News Channel who has consistently delivered timely, accurate, and engaging content across various digital platforms, setting a benchmark for digital media reporting.
₹ 15000
This award honors an individual marketing professional who has demonstrated exceptional skills, creativity, and contributions to the success of regional marketing campaigns or initiatives.
₹ 15000
Recognizing a marketing professional or creative director who has showcased outstanding creativity, originality, and innovation in developing marketing campaigns that resonate with regional audiences.
₹ 15000
Celebrating the achievements of a digital marketing expert who has excelled in leveraging digital channels, technologies, and strategies to drive measurable results for regional brands or companies.
₹ 15000
Acknowledging an individual who has effectively represented and promoted a regional brand, demonstrating a deep understanding of local culture, values, and consumer preferences.
₹ 15000
Highlighting the accomplishments of a marketing strategist or planner who has developed and executed successful regional marketing strategies that have led to tangible business growth and competitive advantage.
₹ 15000
Commending an individual who has introduced innovative advertising concepts, campaigns, or tactics that have captured the attention of regional audiences and achieved marketing objectives.
₹ 15000
Recognizing an individual who has leveraged social media platforms effectively to build engagement, brand advocacy, and community around regional brands or causes.
₹ 15000
Honoring a PR professional or communications specialist who has demonstrated excellence in crafting compelling narratives, managing reputations, and fostering positive relationships with regional stakeholders.
₹ 15000
This award celebrates an individual marketing leader who has shown exemplary leadership qualities, vision, and strategic direction in driving the success of regional marketing initiatives and teams.
₹ 15000
Recognizing a promising young professional (under a certain age or with limited experience) who has shown remarkable potential, creativity, and early achievements in the regional marketing landscape.
₹ 15000
Celebrating emerging talent that have demonstrated remarkable potential and achievements in the regional marketing landscape.
₹ 15000
Recognizing outstanding marketing efforts by a regional brand that has achieved significant growth, market share, or brand awareness within its specific region.
₹ 0
Honoring the marketing agency that has consistently delivered exceptional results for its clients within the designated region, demonstrating creativity, innovation, and strategic thinking.
₹ 0
Highlighting the most effective integrated marketing campaign that seamlessly combined multiple channels and touchpoints to deliver a cohesive and compelling brand experience within the region.
₹ 0
Highlighting innovative and effective customer loyalty programs that have incentivized repeat purchases, engagement, and advocacy among regional consumers.
₹ 0
Recognizing experiential marketing activations or events that created memorable and immersive brand experiences, fostering emotional connections and brand loyalty within the region.
₹ 0
In this award category, the brand identity and value proposition are meticulously integrated into the product packaging, products, and services through cohesive visual elements such as the client's distinct logo, carefully chosen typography, and vibrant color palette, ensuring a memorable and impactful brand experience that resonates with client audience at every touchpoint.
₹ 0
This award recognizes the exceptional achievements and innovative practices of advertising agencies that have demonstrated outstanding performance within the industry. Eligible agencies must have been established for less than seven years at the time of nomination.